How to work with ORD: advertising marking Content What is ORD? How to australia whatsapp number choose ORD ORD VK ORD Yandex ORD Ozon First ORD (Beeline) Mediascout ORD (MTS) ORD Development Laboratory (Sber) ORD-A (AmberData) How to conclude an agreement with ORD Advertising Placement Agreement How to register an ad and get a token in ORD How to transfer statistics to ORD What is ORD? ORD (Advertising Data Operator) are platforms that collect data on advertising participants and register advertising creatives, and then transfer all data to ERIR (Unified Register of Internet Advertising).
In other words, ORD is an intermediary in the advertising chain between advertisers/advertising distributors and regulatory authorities. Advertising Labeling Chain Advertising Labeling Chain The main tasks performed by the ORD are: 1. Collects all data on contracts, acts, advertising participants (intermediary, advertiser, advertising distributor), advertising platforms and ad statistics. 2. Issues a token (erid) for each ad.
3. Transfers all data to ERIR. Token (erid) is a unique identifier for advertisements, by which the customer of the advertisement can be identified. How to choose ORD There are seven ORDs available to choose from, officially approved by Roskomnadzor. Some ORDs operate on the basis of advertising systems (Yandex, VK), while others operate as separate platforms.