How to put it into practice:
Rename your images before uploading them, for example, blue-womens-running-shoes.jpginstead of DSC_1452.jpg.
2. Optimizing image EXIF data
What it is: EXIF (Exchangeable Image File Format) data contains metadata such as geolocation, camera settings, and the date the image was taken. While Google's use of EXIF is limited, it can provide clues about the context of the image.
Why it is important:
Additional context: EXIF data can help search engines buy email lists australia understand the authenticity and relevance of images.
Local SEO Potential: Geotagging images can reinforce local context for businesses serving specific areas.
How to put it into practice:
Use tools to edit EXIF data (e.g. set geolocation of local images).
Make sure the metadata is consistent and relevant to the topic of the page.
3. Optimized WebP image formats for fast loading times
What it is: WebP is a next-generation image format that reduces file sizes without significantly compromising quality.
Why it is important:
Performance Boost: Faster load times improve user experience and Core Web Vitals metrics.
SEO Advantage: Google favors fast websites, which can improve your rankings.
How to put it into practice: