The year 2020 was hit hard by the pandemic and businesses had to operate remotely. The sudden and drastic move towards the digital world accelerated the popularity of video as a promotional medium. Estimates say that by 2022, around 82% of global traffic will be video streaming and downloads.
In such a situation, brands and organizations that incorporate usa phone number list marketing have an edge over the competition. In this article, we will highlight the latest video marketing trends that will allow us to get a better idea of how to leverage its benefits.
Real-time video purchases
Real-time shopping is a boon for millennials, a generation that suffers from a high fear of missing out (FOMO). Social media platforms like Instagram and Facebook have shoppable video content available to limited creators.
In the coming days, we expect this to expand, and brands that are not online retailers of physical products will also have the opportunity to take advantage of such videos. Brands that have a younger demographic as their target group will especially benefit from this type of video marketing.
Product videos for landing pages
The main advantage of having videos on your landing page is the fact that they do a brilliant job of setting the mood and creating the tone of the page. That way, the audience is more receptive and your messages are made clearer.
If you are into e-commerce, you must have produced videos for the items you offer. These videos will allow the viewer to better understand the item they will spend money on. More realistic expectations will be set, thus minimizing the risk of disappointment or bad online reviews.
Live videos
As of 2021, an average person watches more than 16 hours of video per day. It has prompted content creators to create new content, and today, there is no shortage of video options. In such a situation, the best way to reach out to your potential customers would be through live videos. Since live videos are available only for 24 hours, users suffer from a huge FOMO. Facebook users spend 3 times more time watching live content compared to the time they spend on uploaded videos.