Create CTA buttons that stand out on the page and tell the reader what to do next. Adding your CTA to the bottom right of your emails usually yields the best results
Add a postscript to your emails to direct your readers t germany phone number list o other relevant offers, content or pieces of information
Analytical B2B email marketing tips to help you convert leads and earn more sales
Here are some additional approaches you can take to make your lead nurturing B2B email marketing efforts more efficient and effective.
Autoresponders (or automatic email responses) are gold in terms of time-saving, and can be used to understand segmentation. As you break down the different groups that you are emailing, you can offer them different types of information and services at different times of the week or month.
at for creating a sense of urgency when you’re building a launch sequence to sell a course or other service that is time-sensitive. You can even increase the frequency and highlight discounted prices as you get closer to the date. However, ensure you don’t spam people too much if they’re not used to hearing from you often.
Autoresponders can also help with segmentation. All this means is that you are dividing your traffic into separate groups based on their preferences and behaviors. So, for instance, you can construct different sets of messages according to those who have signed up for monthly newsletters, weekly newsletters, and product updates.