A pet owner is the buyer of the food

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Knowing who your customer really is is fundamental to optimizing trade marketing strategies. In other words, knowing and analyzing the shopper's profile and consumption habits will help convince him that you offer the best products on the market. The shopper is the one who completes the purchasing journey, but the product will not necessarily be for his own use.

, but the consumer is their pet. Having understood this, in bc data singapore user list addition to shoppers, knowing consumer habits is also important. Another tangible example of this are valentine's day campaigns. Marketing campaigns are aimed at the shopper (partner) targeting the consumer (partner): “gift your love”. The question is: what can love want? This must be the constant question in the consumer and shopper knowledge stage, since consumption trends are not static.

Embrace technology it's clear that the covid pandemic turned the world upside down and everyone had to reinvent themselves overnight, migrating from the physical to the digital environment. This scenario meant that companies that were already present in the digital space gained a larger space in the market, such as mercado livre, which was the largest company in latin america.