When a user triggers a tag (for example, by clicking a link or loading a page), GTM retrieves it and inserts it into your website's code.
GTM then executes the tag.
In other words, GTM only executes a tag when a user triggers it. This reduces the amount of code on the website and minimizes the risk of implementation errors.
Tags work with other components called triggers and business email address list poland variables to determine when to execute pieces of code.
Next, we'll describe what tags, Google Tag Manager triggers, and variables are and how they work.
What are Tags?
Tags are pieces of code that analytics, marketing, and support platforms use to integrate with websites and apps.
Google Analytics , for example, uses tags to collect data about visitors to a website.
In this case, the Google tag allows you to send data from your website to a Google Analytics property that you have previously connected.
With Google Tag Manager, you can create, manage, and publish tags without having to write code.
Google Tag Manager Home Page
Examples of Labels
Below is a list of the most common tags, tools and platforms that you can use thanks to Google Tag Manager: