Why is it needed? Corporate identity (also called corporate style) helps to stand out from competitors, to win the attention of your buyer and communicate with him, to increase brand recognition and memorability. If it is built correctly, it immediately evokes associations with the brand in the audience.
In this article:
What is a company's corporate identity?
Why do you need a corporate identity?
The main elements of the company's corporate identity
Additional components italy business mailing list of the company's corporate identity
Carriers of the company's corporate identity
3 formats of corporate identity
Requirements for the corporate style of the company
Features of developing a company's corporate identity
Important aspects when creating a corporate identity for a company
How to Develop a Corporate Identity for Your Company: Step-by-Step Instructions
What needs to be done after creating a corporate identity for a company
Rebranding of the company's corporate identity
Frequently asked questions about corporate identity
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What is a company's corporate identity?
A company's corporate style is a combination of visual, audio and textual elements that reflect the uniqueness and idea of the business, define the essence of the product and express the organization's attitude towards its clients.
These elements form the brand identity, allowing you to see, read and feel its individuality. Bright examples include Apple, Yandex.
What is a company's corporate identity?
Source: shutterstock.com
The main goal of corporate identity is to increase the company's income and create a loyal customer base. To achieve this goal, it is necessary to solve several key tasks:
to attract consumers' attention and help them navigate the saturated flow of advertising messages;
improve the effectiveness of marketing efforts;
to exert psychological influence on the audience, causing the desired emotional responses;
convey and reinforce brand values;
strengthen the business reputation of the organization in the market.
Many companies produce great products and provide high-quality services that are on par with their competitors. However, only those who have managed to combine these elements into a single, recognizable corporate style are remembered.
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Why do you need a corporate identity?
The corporate style of a company serves several purposes:
Helps the product stand out among similar products. This is necessary so that customers can immediately recognize the company's product on the display case and choose it.
It evokes positive emotions in people and encourages them to buy the product. This is an important function of the company's corporate identity, because even if the buyer tries to make a rational decision, his choice still often depends on feelings.
Corporate identity is a symbol of quality. If a brand has a good reputation, its logo will be associated with high quality, which will make people trust the company and recommend its products to others.
Style helps an organization convey its values and create a brand type. The image can be technological, eco-friendly, cozy, fashionable or brutal. Correctly selected visual elements emphasize the character of the company and its positioning in the market.
Corporate identity saves budget and time. Designers do not have to choose colors, fonts and design every time. Ready-made samples and instructions can be used immediately in projects, which simplifies team management and work with contractors.
Corporate identity unites a group and attracts new employees. By creating a corporate image that fosters a sense of unity and emphasizes shared values, a company can stand out from other employers by serving as a visible embodiment of its unique corporate culture.
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