“While social media and email marketing still have their place, for me, it's communities that are driving the majority of my sales. People are seeking community. They want to reach out and get support from other humans,” says Kate Toon, founder of Stay Tooned.
“And it’s really important that the leader of those communities needs to b saudi arabia phone number e on the same page. People want to feel like they are buying from (companies with) similar values that align with their own.”
There’s a lot of noise online, which equals a lot of content. Some of the content out there is great, but a lot is aligned with the wrong influencer or not targeted at the right audience. That’s where a good content creator/brand partnership can come into play.
Many creators want to grow and expand in 2023. This means they are looking for brand partnerships (rather than just sponsorships) that align with their content so posts feel natural and companies offer guidance and support, not just leave them to it!
For ma
ny creators it’s not primarily about the money, other aspects matter too as shown by Deloitte research.
What content creators are looking for in brand partnerships
“Brands should be looking more to influencers and user-generated content to help them appear, and be seen through the noise. Not from their own voice, but from the voices of others,” says Neal Schaffer.