Therefore, we reinforce the importance of having adapted pages with good usability ; if you have doubts about how to carry out this process, use Google PageSpeed Insights to get ideas.
We reinforce some points that you should analyze:
Perform usability testing;
Have a responsive design;
Avoid excessive pop-ups;
Use readable fonts;
And test the experience on different devices.
With these topics, you can start getting your hands dirty to get better results.
Know what people are searching for
In addition to offering quality content, it is recommended that we analyze similar pages that talk about the same topic.
What information is your ideal customer searching for online to reach you? Write philippines cp number down these ideas and create content based on them.
You can also test different keywords and identify similarities between the most visited content on your website.
In the case of the main page you must include:
A key phrase;
Perform constant optimizations;
Have an easy-to-navigate menu;
Include social proof such as testimonials;
Post images and videos that help you represent the subject;
Location, if you provide services in person;
Social media icon;
And a call to action.
These are basic elements, but they help to build a positioning on Google.
Keeping our pages in line with Google updates is of utmost importance regardless of the segment.
Among the main changes made throughout 2023:
Appreciation for websites that invest in producing quality content, with good explanation and relevance for users.
Combat spam through SpaimBrain, an artificial intelligence system that identifies sites that buy links to achieve better rankings.
Loading speed is essential for positive positioning on Google, and the bounce rate we discussed earlier is crucial for the mechanism.
Following the platform's guidelines, the ideal time is 2.5 seconds, and if the user clicks on a button or link, the response time should be up to 100 milliseconds.
Get Google My Business
If someone is searching for a “Lebanese restaurant” on the search engine and you have a quality profile on Google My Business, the likelihood of your business appearing is higher.