Follow-up calls
Emails asking for feedback
Online surveys
You may offer incentives for feedback (but be aware that this can lead to unreliable data as people are motivated by more than just providing you with good data). Tools such as Google Form and SurveyMonkey enable you to gather this valuable data.
Pro Tip: At all customer touchpoints, have an opt-in feature that gives customers the opportunity to provide feedback. This ensures that you can contact the customers and learn more about their experience.
You may also use AI tools to help you clean the data and ensure it’s more reliable. Remember, before you make any business decisions, check that your data is valid.
Armed with th
is quantitative and qualitative data, the brand might feel ready to start making strategic shifts and developing new campaigns. At this point, it’s often time to engage with outside experts who can focus on this task while the brand attends to other business priorities.