How does a lead generation service/software uk b2b email database work? In the case of Leadfeeder, a lead generation service/software is a website visitor tracker that identifies companies who visit your website and provides their contact information. Important point: leads from a lead generation service are warm. Usually, the leads have checked the first box from your list of qualifications — at Leadfeeder, this can be a simple website visit, or you can further filter your ICP in the software to receive only leads further down the funnel.
It’s completely customizable to your workflow. So, what is purchasing a lead list? Lead lists are bought from companies that gather massive databases of leads from sources like social media, email marketing, content marketing, and list acquisition. They then sell those lists to companies, often making grand promises about how much profit you'll generate. A few of the most popular lead generation services and databases include companies like Zoom Info, FindThatLead, and Uplead.