Creating examples of what the brand's visual presence on social media should look like is the minimum scenario, but you can go much further and create a whole document with instructions for those people who will be in charge of adapting this visual line to the different editorial needs.
My advice is that, if possible, you make an effort to create this document.
It should include, as a minimum, the following aspects:
1.- Color palette
Company colors are important, but if you restrict yourself to them alone, the Community Manager will have little room to act.
Better offers a whole color palette that you can use in social media posts.
A good example of how to manage a slippery color palette on social media is Chanel.
Because you might think, Chanel is black and white and that's it.
TRUE?
Actually, yes.
Whenever they have the opportunity, they resort to their corporate colours, as in this video of the French maison 's New Year greetings .
Visual presence on social media - Chanel example
But a clothing brand, no matter how chic it may be, doesn't only live in black and white.
For this reason, they have had no choice but to expand the color palette philippines telephone number to reach ranges capable of covering everything the brand wants to publish.
If you want to see a good example of how she manages to create smooth transitions between palettes from one season to another, I suggest you check out her Instagram profile , it's amazing!
2.- Select fonts
The same thing that happens with the color palette, you can have fonts with great personality that are not the most appropriate when you are on social media.
That's why it's a good idea to open your hand a little.
Look for fonts that work well on mobile devices, are Sans Serif (Verdana-like, without the fancy fonts used in offline printing), and display correctly at smaller sizes.
Visual presence on social media - Taboola example
The Taboola brand uses generic images, but compensates for this with an original frame and clear typography, which varies in thickness and letter spacing to play with volumes and create a fresh and young editorial line.
3.- Choose a style for your icons
They are my secret passion!
They say so much in so little that I don't think I could do half of my work if I didn't have icons as a visual resource.
Non-designers think they are all the same, but the truth is that, as with image selection, choosing them well is a challenge.
Look at these two icons: