Therefore, the formation of a price list for a regular or online store should be approached with great responsibility. Such investments, as a rule, are not in vain and pay off well.
The document needs to be properly designed. Ensure that clients perceive it positively, trust it, and that after reading the price list, they want to make a purchase. People should mobile phone number database australia see the benefit and save time when choosing a product. Information overload should not be allowed, make the descriptions detailed, but not too voluminous.
External design of the price list
The header contains the company name, a few words about its activities, details, and contact information. Here you can also indicate special benefits and terms of cooperation.
The use of color design, fills, and different fonts significantly improves perception. For example, you can alternate lines by color (sticking to one tone).
To avoid monotony, some triggers or anchors will help to catch the eye. You can highlight some products or entire product groups or segments with a multi-colored fill or special fonts.
Also, place a special emphasis on new products and special offers. This way, you will be able to sell exactly what you need: some illiquid stale items or single leftovers, etc.
Structural construction of the price list
If the range of goods is very wide, then the price list is quite voluminous, with a fairly large number of product names. In this case, two approaches can be recommended:
Sheets with different product groups can be made in color, preferably bright, to attract attention at first glance.
Don't always send the entire price list. Not every client needs it. Seeing a large number of similar products, clients get confused and can't decide for a long time what exactly they need.
Before sending a price list, find out what the client expects from you, what guides them when making decisions, and then remove from the list the items that are unlikely to be useful. Leave only the information that is relevant to the specific case. In particular, remove unnecessary categories and products (services), quality characteristics and conditions that are not key for this particular client.