The start of a new year is a great time to review your digital marketing strategy. It’s important to figure out what worked – and, more importantly, what didn’t.
A cohesive strategy can help you achieve your business go whatsapp russian number als, whether that’s growth or building brand awareness. However, the strategy also guides your team so they understand where to concentrate their efforts and what they are aiming for.
In 2024, a cohesive AI strategy will be a must, especially since only 15% of organizations have a clearly defined and well-understood one, according to Mesh-AI research. But what are the other priorities?
Data privacy continues to be a sticking point
Data breaches and data misuse cost brands, and not only from a monetary perspective. Data breaches make customers lose trust and show reluctance to share personal information, and this has an impact on your engagement and data capture.
86% of Americans say data privacy is a growing concern for them, while 68% are concerned about the level of data being collected by businesses, according to KPMG research.
“You've got to decide how you want to use customer data,” says Ken Fitzpatrick, CEO