Product Characteristics
Your approach to distribution may differ depending on the type of product or service you offer. For example, the distribution strategy for a premium car brand will likely differ from that of a business that specializes in school and college stationery.
Product Characteristics
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Almost all purchases made by consumers can be divided into three main categories:
Routine . This category includes regular purchases. These indonesia email database are inexpensive goods or services that the buyer chooses quickly and without much thought. For example, chocolate bars, paper goods, etc.
Limited . This includes moderately expensive goods (for example, a washing machine, a TV, a smartphone). The consumer makes a decision to buy such products longer than in the case of regular purchases.
Large : This category includes expensive items that require careful planning to purchase. Examples include cars, real estate, or college education.
Client base
Your distribution strategy will vary depending on where your customers typically shop. It’s important to consider that technological innovations can also have a significant impact on distribution.
For example, if your customer base consists of middle-aged men who shop at supermarkets, your strategy might be to distribute through retail chains and wholesalers.
If your target audience consists of high-income, tech-savvy consumers, direct distribution from a manufacturing warehouse via online sales may be the most effective method. Here are some of the most popular purchasing methods:
online stores;
order by mail;
retail stores, display windows and kiosks;
door to door trade.
Warehouses and transport logistics
The use of warehouse space to store goods, the maintenance of a fleet of vehicles, and the wages of employees engaged in the assembly and distribution of goods require large investments.
Warehouses and transport logistics
Source: shutterstock.com
At the same time, you can save money if you develop an optimal product distribution strategy for the project, which will take into account all the requirements for storage and delivery of your goods or services.
Increase Your Profits by 10X: 5 Key Metrics You Must Track
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
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