There are many differences between a B2B brand aimed at a corporate or industrial target versus one aimed at an end consumer.
A business client needs you (they don't want you like in B2C), they have indonesia business email list a significant risk in the purchase and they usually do a lot of research to make decisions.
This is where the main difference lies, the decision center is between several people who connect in a long and complex customer journey, as the consulting firm Gartner explains .
Below we see the complex journey and the mix of decision-makers who interact at different times.
The second differential aspect, in our opinion, is that a B2C brand is fundamentally differentiated by functional benefits (design, price, etc.) and can live off of it.
In B2B or Industrial environments, functional benefits are highly commoditized so a customer knows that where a B2B brand can make a difference is in the broader process and relationship benefits.