Before you develop any content, you need to understand who you are talking to and what they need. That requires you to build target buyer personas.
You can get this type of information in Google Analytics (GA4) to examine who your audience is. For example, what percentage is male or female? What devices are they browsing on? What ages ar apex usa whatsapp number re they? What interests do they have and what sites are they looking at?
DMI Insider Tip: We often see that people are browsing career sites. So we know they're either changing or starting their careers. The second thing we know is that they shop for value. That's important because when we're building landing pages, the value side of our messaging needs to be dialed up.
Once you establish who your target personas are, you need to figure out their need states: these can be emotive (desire or fear), social (FOMO or vanity) or logical (financial gain). From this point, you can create content to tap into those needs.
Build a Content Marketing Plan in 10 Steps
3. Be relevant
Being relevant is the content sweet spot! It’s the intersection of what you want to talk about and what your audience wants.
Being relevant infographic
A lot of brands don’t really get this part of the content plan. They talk about what they want to tell people about, rather than focusing on what the customer needs and wants to hear.