Optimize your website

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We know that search engines aim to deliver the best possible results to their users' queries.

An important objective within our strategy and that obeys the functions of Inbound Marketing is to gain relevance, authority and visits so that Google considers us ranking in the first places of its results pages.

It is extremely important that you take the dental email list time to research which keywords your users would use to find you, according to the topics of interest to them.

By having these keywords defined, you can categorize them according to the buyer persona and the phases within the buyer's journey.

Blog like a Pro
Running a successful blog is a big challenge because it requires a lot of time and dedication to keep the site updated, optimized and sharing quality content.

But we cannot stress enough the importance of becoming a blogging professional to succeed with your Inbound Marketing strategy .

One of the practices that can help you or the person in charge of generating the content for your blog is to create a list of topics so that you always have a source of inspiration on the topics you can write about.

Link to other articles in your blog posts that are related to the topic you are developing. Make them continue browsing and discover more about you through content designed for them.

Amplify on Social Media
To understand how Inbound Marketing works, we must understand how social networks can help us in all the stages that make up the methodology.

Monitoring different platforms gives us important information about the conversations taking place between our users.

You can find out not only what people are saying about you, but also what trends are going on that will help you attract more visitors to your website.

Obviously we have to mention the great value that social media has to distribute your publications and encourage a direct communication channel with your audience, give them a closer relationship and connect.

Lead Nurturing
Never forget to satisfy your contacts. It doesn't matter what stage they are in, whether they have already made a purchase or not.

Lead nurturing can be a simpler process as you automate your actions and messages, according to the segmentation of your contacts.

You can schedule interactions at the right time for the right user to help successfully lead your contact to a purchase.

Ways to do Attraction Marketing
With the focus on producing and launching relevant and valuable content, there are quite a few ways to practice Inbound Marketing.

This is why I want to leave you with several of its formats below:

Post on the blog.
Carry out infographics.
Make eBooks.
Webinars and Podcasts.
Public relations.
Questionnaires.
Guest Postings.
Online Forums
Online videos.
Marketing in the comments.
Email Marketing.
Social media content.
Blogging strategies.
Inbound Marketing Methodology
Inbound Marketing is based on different phases, each of which is focused on placing the content that your clients are looking for on the most relevant digital channels so that you can be there when they are deciding what they need.

From the start, you need to attract strangers to your website to convert them into visitors. Once they have agreed to read the information you are offering, give them something in return to get their email address.

This “payment” in exchange for their email comes in the form of content offers such as eBooks, White Papers, tip sheets, or any interesting and valuable information for your prospects.

This is done with the goal of staying in touch and being able to start creating a connection with them, understanding what their needs are and how your product can help them meet them.

“Attract, convert, close and delight: the 4 keys to #InboundMarketing.”

The Inbound Marketing Methodology is divided into three phases: Attract, Convert, Close and Delight. In the following image you can see what the process is like: