When did you publish the content
Measurable expectations for this content
When and how content is created
Each section of your content calendar should be specific to your philippine country code content strategy and brand building. It can also change over time as your needs, engagement, or budget change.
8. Podcasts and video content
Today, the best form of attracting search engine searchers is not just written content, but actual videos and podcasts. The content on your website will be read and will support SEO strategies. However, it is even better to incorporate content in video form, which can better engage certain people and help break down complex topics into more digestible information.
More importantly, podcasts create a phenomenal way to build your brand and ultimately create opportunities for engagement with your prospects and the community at large. You may have a lawsuit you want to talk about, or you may want to convey the history of a particular law. You can also share stories that help connect with your audience. This will make your prospects want to work with you.
9. Leverage B2B Content Marketing Strategies
With a B2B content marketing strategy, you can use each of the components of content strategy and SEO discussed so far to attract potential customers. B2B content marketing is a method of producing and distributing content to build your brand, attract more potential customers to your website, and gain better recognition within the community as a B2B service provider.
B2B content marketing focuses primarily on email marketing, search, infographics, and blogs. It’s a way to connect with businesses within your community who need the services you provide, encouraging them to share your services with their own clients and customers as well.
Things to note when writing a blog for lawyers
When using blogging as part of your attorney website content marketing strategy , keep in mind these very specific rules:
Content Marketing and Copywriting
Content marketing is essential. It creates personality, engagement opportunities, and link opportunities for your law firm website. While copywriting is often focused on sales activities (getting people to inquire), content marketing enhances your website’s ability to attract people, build your brand, and connect with them.
Should law firms create their own content?
This is a very important question that you must consider from a business perspective, not just focusing on the practice. Creating your own content means that you need to invest more time in mastering content marketing, integrating SEO strategies, and building layouts that searchers respond well to. You can invest this time and get results regardless. However, you must also consider that this may limit the time you can spend with your customers.
It’s a good idea to get involved in the process, but your main job should be to do what you do best! Hiring a digital marketing expert to handle this for you, from creating informative content to setting up Google Analytics for your law firm, is often the best option for attorneys.
The Benefits of Outsourcing Legal Content Writing and Marketing
When you outsource all the work, from developing a WordPress blog to building homepage content, to an experienced digital marketing team, you gain expertise. You have a team of content strategists who know exactly what your clients are looking for and how to find you. Look specifically for a law firm marketing company, not just any digital marketing organization, to maximize your ROI.