How to Create Branded Storytelling for Your Brand?

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You have to learn how to create Branded Storytelling for your brand because according to the Socialgeek infographic, 70% of consumers prefer to know a company more through its products than through an advertisement.

Furthermore, according to the same study, 60% of consumers have a better image of a company after reading customer content on its website.

[Tweet “70% of consumers prefer to learn veterinary email list more about a company from its products than from an advertisement”]

Interesting Facts for Branded Storytelling

The most prestigious brands seem to be aware of these numbers and today they already offer their target audience quality content, thanks to their elaborate strategies.

To do this, they create tutorials, write corporate blogs, offer videos and postcads , and share content on social networks.

Seeing the great benefits that content offers, today we want to encourage brands to go a step further in their Content Marketing strategies and advocate for personalization by creating their own strategy based on Branded Storytelling .

You have to try to differentiate yourself from the competition, so you will have to work hard and take some risks. Just like the Nike brand invites its customers to run with its shoes.



The first thing to do is to get to know the brand's target audience : their tastes, needs, preferences, behaviors; and, after this, offer them valuable content to seek a connection with them.

Once you know what customers want, you have to try to be original, creative and, above all, distinguish yourself from what the competition is offering.

[Tweet “Every company has a story to tell and to stand out you have to do something different #BrandedStorytelling”]

Consumers are faced with a vast array of information, as every company has a story to tell, which is why we need to offer something different and unique if we want to capture our audience's attention .

[Tweet “Once you know what customers want, you have to try to be original and creative”]

At this point, what better way than to offer the keys to creating a brand story , provided by director Andrew Stanton ( Toy Story or Finding Nemo are some of his films):

Be aware that each piece of content is leading to a single goal.
Play with humor; it has a great capacity to capture the attention of large audiences .
Delivering a story worth reading - that is, you shouldn't promise big things and then waste consumers' time. You should make them see that the content you offer is worth their time.
Make use of experience and knowledge. Expressing personal values ​​or experiences will add credibility to the story.
Solving natural problems, everyday problems, that is, those that consumers encounter on a daily basis.
Drama and uncertainty also attract audiences; using them in stories can bring great results.
Tell stories with an inevitable ending, but not totally predictable.