What exactly is lead scoring and what does it consist of?
Lead scoring is an automated marketing technique used to determine and evaluate the degree of interest or score of the leads collected in a database during a sales process following the lead nurturing technique.
That is, it involves qualifying and measuring the user's interest in what the company offers when it carries out a process of creating relationships and providing value to customers (lead nurturing) as part of an Inbound Marketing strategy.
Another way of defining Lead Scoring, qatar email database free and the most colloquial and used one, would be the following:
Lead scoring is a marketing technique or marketing automation process whose function is to measure the "temperature" of a lead, or in other words, evaluate the customer's interest to determine whether or not they may be a potential customer for the company.
To explain more clearly what lead scoring consists of, we can use the following example situation:
Imagine that some of the contacts who arrive via a form on your website requesting information require something very specific, which in this case you market and which brings you great benefit, and you want to know what point they are at in the sales process, how to satisfy their need and how to finally achieve conversion.
Well, with lead scoring you can determine these aspects and, in this way, make the appropriate decisions to carry out the necessary actions to achieve the sale, since it allows you to act on those clients that interest you the most.