We discussed focus keyword optimization in our on-page SEO guide.
As we already discussed at the beginning of this article, long-tail keywords are a great fit for section titles of your page. For example, let’s say I run an online bike shop and I have a blog post titled How to Choose a Bike? Now, this type of guide could easily be split into several semi-independent sections, each of which could be dedicated to a different long-tail keyword. If I choose the right keywords, Google will be able to use my content to satisfy a variety of search intents:
Bad H2 Idea Good H2 Ideas
Budget How much does a good bike cost?
frame Which bicycle frame material is best?
geometry What size bike do I need?
Add a FAQQ&A section to your page
If you have a bunch of long-tail keywords that tunisia mobile database seem relevant to your page, but you can’t handle them organically, then consider adding an FAQ section. Turn your keyword list into questions, come up with answers, and add a section at the end of your page. It works well for product pages, landing pages, and various service pages About, Contact, Terms and Conditions, etc.. The added benefit of FAQs is that you can enhance them with Schema markup and improve your chances of being noticed by Google.
Optimize anchor text for internal and external links
Internal links are a great place for long-tail keywords. When you insert links from one page to another, put them in the anchor text and be sure to keep the anchors varied and natural-sounding. It is recommended to rank long-tail pages with links to pages with broad, more popular keywords for example, from products to categories. This will help build PageRank and make certain pages more prominent.