Underpricing strategy
How to sell a product without japan phone number selling? One of the most useful tips: don't get carried away with dumping.
Some of the main reasons why you shouldn't use a low-pricing strategy include:
Many buyers are suspicious of too low a price. It will be associated with poor quality of the product and will make them doubt its authenticity.
The part of the target audience that is unlikely to become your regular customers usually buys the goods at the lowest prices. A person for whom the cost is the most important factor when making a purchase decision will immediately go to a competitor if the latter offers a more acceptable one.
For the low-price strategy to work effectively, it is important to meet one condition: the organization of a large sales volume. Otherwise, the company will operate at a loss and will hardly find prospects for its growth and development.
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Establishing continuous interaction with regular customers
Loyal customers are satisfied with absolutely everything: the product and its characteristics, the variety of the assortment, related services, additional services, delivery conditions, technical support and cost. Even if the price of a product or service is slightly overpriced, if an effective balance of all these criteria is observed, a regular customer will be ready to overpay.
However, you shouldn't think that if a person makes purchases in your store on a regular basis, you don't need to interact with them anymore. Working with regular customers is important and necessary. The following tools can help you with this:
customer loyalty programs , individual offers;
discount, savings and bonus cards;
referral affiliate programs (provide discounts or bonuses for clients who recommend you to their acquaintances, relatives and friends);
email newsletters with information about promotions and sales (this also includes sending useful content, promotional codes and special offers);
trigger emails to customers who haven’t made a purchase in your store for a long time (in such cases, you can offer special conditions or bonuses timed to coincide with a person’s birthday or some holiday);
retargeting and remarketing (allow you to return warm consumers who have already had experience interacting with your products).
It is important to constantly work with the reputation of the brand itself. What kind of brand inspires confidence in potential buyers? - The one whose manufacturer has established itself as a seller of quality products over the years. Which has many positive reviews both on the company's website and official pages in social networks, and on third-party resources. The one that has all the necessary certificates confirming high quality. The one that has won prizes in industry competitions and won awards.
Work with consumer reviews. Ask your regular customers to leave feedback about your products and company on social networks and on the website. Don't forget to work with negative opinions: for each such message, it is necessary to remove the negativity and eliminate the problem that the buyer has encountered. This way, the target audience will see that you are making every effort not only to satisfy requests and needs, but also to resolve problematic issues and controversial situations.
All these tips are universal and easy to use. If you want to stand out from your competitors and increase your sales volume, implement into your work what is guaranteed to give results.