Welcome to our new series of webinars exploring how the Apteco Marketing Suite™ can help marketers overcome some of their most common challenges.
In this first webinar, our MD James Alty explains how the new online Orbit audiences tool can help marketers create their own audience segments when they want – without waiting for IT’s help. on how to segment your customer data to define your target audience, and build the perfect list for your next campaign.
We hope you found this webinar cyprus mobile number useful in helping you to navigate your customer data, create and refine rules to determine your target audience, and share your list with colleagues.
A Simple Explanation
For each person we firstly take all of their transactions and group them by a selector variable – in our case we are going to use the Destination to split the transactions up. We then apply a function to each of the transactions and summarise those within each group. In the diagram below we have worked out the cost of each holiday and then worked out the Sum of each group as shown in the purple blocks below.
Look out for the next episode in our webinar series, where we show you how to efficiently share your data insights with colleagues.