Data streams navigation menu ga4

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Step 2: Go to your data streams
You can find this under Property setting -> Data collection and Modification -> Data Streams

Step 3: Open data streams settings
Open data stream settings ga4
Click on the web stream for which you want to activate the GA4 advertising data site search data collection.

Step 4: Activate enhanced measurement
Ga4 enhanced measurement activate
Switch the enhanced measurement toggle on so it turns blue. Then click on the cog right below it. This will open a panel with settings.

Step 5: Activate site search
Activate site search ga4
Scroll to Site search and switch the toggle on so it changes from gray to blue.

Step 6: Optionally, adapt the search query parameters
Query parameters site search ga4
You can adjust the search query parameters that GA4 uses to capture search terms of your visitors. That can be necessary for custom-built sites, but most times, the ones that are listed here (q, s, search, query, keyword) will do the job.

When in doubt, talk with your developer.