While there may well be other less tangible benefits to consider, it should be possible to quantify as many of the above efficiency savings (i.e. cost reduction) and effectiveness gains (increased revenues) to build your business case.
Remember the timing as well: efficiency gains will probably come through faster than increased revenues. you’ll need to make in your marketing automation infrastructure.
At a high level, investment falls cyprus mobile number example into one-off costs such as the implementation of your new technology platform and migration of existing data, as well as things like training and onboarding. Then there will be recurring costs to consider, such as software licences, hosting fees, management, and technical support.
Bringing these elements together will result in your overall marketing automation business for senior managers to sign-off on.
Being explicit about where exactly the savings and gains will be made before you embark on a marketing automation project will allow you to keep focused on the business objectives of your project as it progresses and will make sure you don’t get blindsided by the technology itself.
It will also allow you to revisit your goals a year or so down the line to see whether what you planned was actually achieved and, if not, what needs to be done to fully benefit from what the technology has to offer.