Brief history of the co-founders

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Starbucks founders rejected Schultz’s idea to expand Starbucks’ products beyond coffee and coffee makers. Schultz was forced to leave Starbucks in 1985 to start his own coffeehouse chain, which he called Il Giornale. In 1987, Starbucks’ founders decided to sell out. Fortunately for Schultz, he was able to buy Starbucks with the backing of investors, so he merged the operations of his two companies under the Starbucks brand. He became Starbucks’ CEO in 1987 and used his strategic thinking to expand the company into the United self employed data States and eventually other parts of the world. Starbucks eventually went public in 1992. Since then, the company has continued to expand and integrate digitalization into its operations.


Jerry Baldwin
Jerry Baldwin was born in Oklahoma City, Oklahoma, and grew up in Montana. He studied history at the University of San Francisco. After graduating, he worked for many years as a high school teacher before pursuing a career in business. He played many crucial roles at Starbucks , especially during the company's early years, when he was involved in aspects such as coffee roasting, financial management, and operational management.