Brand and influencer are equal parts

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Important things about our approach
As you may have noticed, for us, working with bloggers is not just fulfilling a fixed technical task, it is something more. We have 12 years of experience working in a creative team and collaborating with artists, and this is exactly the approach we apply when working with influencers. What is the point? For us, an influencer is not just a tool. In our work, influencer = brand = artist . That is, all three components are equally important. So what is a tool then?

Two important components

Inna Kovalchuk continues. What is algeria telegram data important for us? First of all, the brand and the influencer are equal components . But an even more important point is the tool. Our tool is a creative idea. It is important who is the source of this idea at the beginning - the brand, the influencer or us. The main thing is that we can strengthen it. If the creative idea is strong, we will find ways to scale it and create projects where it will be implemented. This will allow us to continue communication between the brand and the influencer or artist. Therefore, in addition to brands and influencers, an extremely important component is precisely the creative ideas that our creative team works on to bring them to life.

Why does this work?
And, in fact, why does it work? Our experience in implementing large-scale projects shows that this is indeed the case. When we successfully combine a brand with an artist or influencer, when this combination is organic, holistic, and based on a creative idea, then real masterpieces are obtained.

influencer marketing works

These can be projects that you may have already seen, heard about, or know about. These are the cases where cool advertising campaigns, large-scale festivals, captivating videos — in short, a great product — come out.