There are two promotion goals available in the Campaign Wizard:

[shapanwwuom]

How does advertising work in Yandex Direct

5. Set up targeting for your audience. Here, specify the region and schedule for display, as well as the audience that will see your ads.

How does advertising work in Yandex Direct

6. Specify the promotion goal, add the Metrica counter and set up target actions .

Maximum target actions - suitable if you want to receive more calls, messages and orders from customers.
Maximum Transitions - Suitable if you want to increase traffic and audience reach.
How does advertising work in Yandex Direct

7. Specify the weekly budget. Yandex offers three budget canada telegram data options and by default recommends setting the optimal budget for the campaign. But you can also set it manually.

How does advertising work in Yandex Direct

For more information on setting up advertising in Yandex Direct's Campaign Wizard, read this guide .

Launching advertising in the PromoPult PPC module
You can also launch ads on search and Yandex networks in PromoPult — it’s as easy as in the “Campaign Wizard.” But you also get automatic ad labeling, the ability to manage multiple types of ads in a single interface, access to clear analytics on dashboards, and a single package of closing documents for all campaigns launched in PromoPult.

Let's go through the basic steps of setting up a campaign.

1. Register and click on “Create a project” — “Independently”:

How does advertising work in Yandex Direct

2. Select the tool - "PPC contextual advertising":

How does advertising work in Yandex Direct

3. Specify the website address and project name:

How does advertising work in Yandex Direct

4. Set the parameters of the advertising campaign:

select the places where ads will be displayed (search, YAN, or search and YAN);
Specify geographic targeting;
connect the “Context+” technology - with its help you can save up to 30% of your budget by improving ad texts and A/B testing;
set time targeting - by default, ads are shown all week without interruption;
Choose a tactic - there are two automatic modes available (maximum clicks and maximum conversions), as well as manual bid management.