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As a result of uncertainty about the actual security of data use, consumers tend to trust brands less. This breach of trust has an opposite impact on what we, as brands, expect from our customers.

Customers who trust a brand tend to repeat purchases belgium phone number list recommend services/products to other consumers, and post positive reviews and comments on the company's social media.

Trusting customers impact and drive business growth . On the other hand, customers who experience a breach of trust leave .


When my friend refused to fill out the voting form, I, as a marketer, understood the value of that information for the company collecting the data. At the same time, I assumed that sharing that data would also be beneficial for my friend if the company had an efficient strategy and clear benefits for the public.

What's more, if the contest's managers could validate the authenticity of the vote and had valuable information to know the profile of the botequeiros — a term used in Brazilian Portuguese to refer to people who frequent bars — my friend could start receiving personalized content and advice about the world of bars. Since I know him, I'm sure he would be very happy.