Conduct market research:

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Even if you have a good view of the market you are trading in, you should consider:

Market research can be done in many ways, from large-scale analysis to a quick sample of your social media audience.
Create a buyer persona: buyer personas are semi-fictional characters that represent an ideal client and serve as a parameter for your marketing and sales actions;
Benchmarking: Benchmarking is about discovering, comparing and indonesia phone number list evaluating best practices in the market to inspire you to create your own.
2. Prospecting
The information collected in your planning will also be necessary to create the famous Sales Funnel .

Although its application is most popular in Digital Marketing , it fits into practically all contexts.

Your goal is to segment your audience, that is, to separate those who are really interested in what you sell (and can become customers) from the rest.