What is the buyer's journey?

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It all starts with the recognition phase. The prospect discovers and becomes aware of his needs, because he experiences symptoms of a problem .

In the awareness stage, content focuses on the buyer's problem and aims to educate the consumer. At this stage, content should be easy to consume , so it is recommended to use videos, blogs, etc. Remember that at this stage the person does not yet have commercial intentions.

An example can help you understand this stage from the luxembourg mobile database consumer's point of view. Let's say a user has a computer that doesn't connect to the Internet. The key question at this stage is " what's going on? " The user still doesn't know what the problem is and is looking for information.

Consideration stage
The prospect knows what is happening to him and names his problem or opportunity. In other words, the consumer is considering different ways to solve his problem , so he investigates all possible approaches.

During this stage, the potential customer begins to compare the alternatives , considering the pros and cons of each measure. From this point on, the person may present some commercial interest in order to solve his problem.

When it comes to the content you offer, you should focus on showing multiple solutions to that problem . For the content to be effective, you should answer the questions you think the prospect is asking.

Returning to the example from the previous stage, once the user knows what is happening, the next step would be when the user starts to investigate possible solutions. The question at this stage would be “ how can I fix this problem? ” Depending on the research and the severity of the problem, there are multiple answers, but the user identifies one of them as the solution: go to a technical service, consult with the operator that supplies the user with Internet, buy a new computer…