Sample subject line for a Pepper Field Christmas email

[suchona.kani.z]

You should not forget to maintain the right tone in the subject line . Recipients will then immediately recognize you and this will increase the chances that they will open and read your emails.

The subject line is the first thing the recipient notices. If it is chosen correctly and attractive enough, it will decide whether the recipient will click on it, or skip it or move it straight to the trash. It is therefore the first step to how to attract attention, so you should think about how you want to present yourself as a brand through the subject line and how you want to differentiate yourself from the flood of daily emails .

Sample subject line for a Pepper Field Christmas email.
In addition to the right tone of communication, you can create your own "identity sign" that will make you recognizable at first glance. You can also incorporate a common element that will connect your emails. For ios database example, you can definitely recognize the Marketing Girls by the # symbol, which is also an element of their logo.

Wolt often uses blue hearts in the subject as its identifying mark.
Wolt often uses blue hearts in the subject as its identifying mark.
A well-chosen tone shouldn't just end at the subject line or body text, but should permeate the entire email . Therefore, pay close attention to CTA buttons, the preheader, and the sender's name. Adding the name of the person sending the email before the company name will make your company seem friendly.

The sender's first name seems friendlier.
Unify your brand's visual identity
Visual identity includes the logo and other graphic elements that give a brand its identity. Here we will look at why visual consistency is a crucial and necessary part of emailing and why you should not overlook it.

Imagine if your favorite brand presented itself differently on its website, across social media, and ultimately in email communications. Wouldn’t that be confusing? It’s quite possible that you would easily overlook such emails because you simply wouldn’t associate them with the brand. That’s why it’s desirable to unify your brand’s visual identity across all areas of your presentation .