Agency – traditional advertising or digital marketing

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Some courses at the Social Communication Institute, such as Journalism, Advertising and Propaganda, Public Relations, Propaganda and Marketing, among others, allow professionals to work in the most diverse sectors; Agencies, company departments , the third sector and even government agencies .

In general, marketing professionals have degrees in advertising and publicity or advertising and marketing. Given the digital transformation that is seen as a path of no return in this technology-driven world, some courses are emerging and others are integrating digital media into their curriculum.

Regulated by Law No. 4,680/65, advertising is a profession that has existed for over 50 years.

To know which agency is ideal for your business, you must whatsapp netherlands first identify the difference between a traditional advertising agency and a digital marketing agency .

Traditional Advertising Agency
For a long time, advertising agencies have been responsible for the communication of brands and companies that need to promote their products and services. The media used since the beginning have been: radio, TV, magazines and billboards. Over time, other media have emerged and new strategies have been adopted.

Marketing professionals have always played the role of strategists in advertising agencies. The focus on research and sales results, in general, was driven by the actions developed and outlined by marketing, within advertising campaigns.

Advertising is captivating because of its art, which must have a layout that draws attention and engages with the text. The channels used are part of the strategic marketing plan . If the objective is to sell or strengthen the brand's image, the means and vehicle will be directed according to the target audience to achieve the objective. This is the logic of advertising.

Nowadays, advertising agencies continue to focus on macro communication. They use traditional media tools. When they need specialized work that understands this new communication ecosystem, they partner with digital marketing agencies.

Agency

Digital Marketing Agency
Digital marketing agencies are relatively new, especially when compared to traditional advertising agencies. We can say that digital marketing agencies emerged 10 years ago.

With the emergence of new technologies, the migration of communication to the digital universe has been increasing, which has provided this new market niche specialized in communication aimed at this new ecosystem.

According to the UN, more than half of the planet is connected to the internet. Therefore, understanding SEO, Inbound Marketing, developing digital media campaigns, managing social networks and outlining strategies to achieve a digital presence is a job for professionals who specialize in the subject.

Keeping up with technological changes and innovations is one of the biggest challenges for advertising agencies . For those who experience these changes in their day-to-day processes, constant learning is part of the job. The digital marketing agency works directly to ensure that the company or brand has:

Relevant content
Stand out in the endless timeline
Be on the first page of search engines or on video platforms
Strategic planning for digital presence varies according to the client's objective. Online sales and e-commerce are on the rise. Partnerships and online marketplaces are increasingly gaining traction among companies and end consumers.

The results of digital communication are presented in graphs, which makes a big difference. Knowing how many hits converted into sales and many other analyses are only possible in the digital ecosystem. For example, it is not possible to know precisely how many people were impacted by the billboard.

In addition, optimizing websites with new technologies and interaction possibilities, having direct contact with customers via email, producing videos and podcasts are exclusive tools of digital marketing. You don't listen to a podcast in a sound car driving around the neighborhood.

Without ever belittling the actions of traditional advertising agencies, Inbound Marketing work can significantly contribute to the results of a client who believes that combining the two things makes sense for them!

Agency

Partnership and Processes
The processes are basically the same, what changes are the strategies and the professionals' specialties. Every agency, whether digital marketing or traditional advertising, starts with prospecting and account service. With the briefing in hand, the departments come together to develop the communication strategy. This is where planning, media, writing, proofreading, design, etc. come into play.

Content production, programming and development departments are more common in digital marketing agencies. When a job comes up that requires these professionals, it pays off for the traditional advertising agency to partner with the digital marketing agency.