Manage your Facebook ad audience names with creativity

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Facebook Ad Audience Types, Referral Sizes, and Overlaps
Every audience will eventually become a "saved audience."

As your asset library grows in audience,

"The audience actually used for ad delivery"
"Audiences are the raw material from which audiences are made."
We recommend that you give them easy-to-understand names.



By including letters at the beginning of the names jiangxi cell phone number list of the audiences you use for ad delivery, you can avoid confusion when selecting an audience within an ad set.

What is Facebook Ad Audience Overlap?
Facebook Ad Audience Types, Referral Sizes, and Overlaps
Now let’s look at audience overlap.

Audience overlap is common and leads to inefficient delivery of ad sets.



If this happens, you will end up wasting your budget, so be careful .

To determine if you have overlapping audiences:



First, go to "Audiences" and check the box next to the audiences you want to compare.



You can then check by going to "Actions" → "Show Audience Overlap."