By Laure Delmoly, France Télévisions, MediaLab

[Shishirgano9]

Illustration. Bernard Hermant on Unsplash14JuilletEnsemble. a creative and unique challenge on TikTok to thank Covid-19 fighters
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The challenge launched for July 14 by France lebanon cell phone number list Télévisions on the social network TikTok has just exceeded 30 million views (and counting!). Posted online on June 30, this call for contributions allowed us to pay tribute to the Covid-19 fighters.

Several tens of thousands of videos were posted with the hashtag #14JuilletEnsemble en bleu blanc rouge, each one more moving, spectacular, original and creative than the last. On July 14, a live sequence on TikTok presented the behind the scenes of this national tribute and the best videos of the challenge were broadcast on France 2's broadcast channel.

This unique web/air device bringing together France Télévisions journalists, TikTokers and the public brought together all generations around a single message. to say THANK YOU to all those who were on the front line.

For France Télévisions, this initiative made it possible to bring its audience together even more, to reach younger people (TikTok's natural audience) and to continue its efforts to further involve its audience, the country's citizens, in the creation and production of its programs in line with the #OnVousRépond operation launched at the start of the lockdown when viewers' questions were answered directly on the 8 p.m. news on France 2.