the ad must both sell/persuade and interest/be useful;
the cover should be a clear and understandable announcement, the article should be engaging, and the CTA should be attractive enough;
it is enough to start with three advertising publications, on the basis of which you can already draw conclusions about the attractiveness of the content;
create at least 7 different ads and replace those that do not receive responses from users;
Be sure to read the rules of the platform for publishing advertisements (headings, text structure, etc.).
Evaluation of advertising effectiveness on Zen
Review the following campaign performance indicators (Statistics section, Campaigns block):
CTR (this indicator is individual for each market segment);
views, impressions, readings (the higher the figures, the anhui cell phone number list more relevant and competent the advertising was);
transitions (a good indicator is 20-25%)
cost of viewing and reading (adjust the budget depending on the attractiveness of a particular publication format).
Another tool on this platform is a reading completion map (it shows at what point readers usually close an article and when they lose interest in it).
Let's sum it up
On Yandex.Zen, the quality and relevance of content is key. Before starting a campaign, you must:
identify the target audience and its interests;
create segments in Yandex.Audiences;
define the goal of promotion.
Contact the experts of the digital agency Ingate, and we will help you launch an advertising campaign on Zen at a favorable price.