COVID-19 Impact on SEO Metrics and Tips for Managing PPC Campaigns

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As you all know, the coronavirus has spread all over the world and has severely affected the entire nation. We have seen that this pandemic has brought about great changes in daily life.

The one question that mainly arises in everyone’s mind is “How is this coronavirus affecting SEO metrics?

In reality, the truth is that COVID-19 is affecting each and every industry differently.

For example, people avoid going to the supermarket. Therefore, people who sell these company number example philippines products online and have websites get huge traffic on their website.

This pandemic has become good for various online vendors as their organic traffic is increasing day by day and their sales are suddenly increasing. You can also take help from one of the Top SEO Companies in India to handle this crisis.

Let’s look at some ways COVID-19 appears to be affecting SEO metrics and how we should consider responding.

1. E-commerce sites are emerging

Everyone is noticing huge traffic on e-commerce sites with huge spikes in traffic and impressions.

This traffic mainly comes from people searching for toilet paper, masks, and sanitizers etc. as they create queries like “toilet paper store near me”, “best sanitizer available near me”, etc.


On the other hand, we have also noticed that there is a huge drop in business related to travel, makeup, etc.

It just goes to show that things that are not essential become essential one day.

Around the same time that gyms started closing, we saw a surge in impressions and traffic for things like “ring fit” and other indoor fitness options.

Or what about when employers started requiring work from home?

How to respond

Demand is more than supply right now. This demand is shifting towards those products that people usually avoid but are the most essential during this pandemic.

Ecommerce SEOs are creating a segment of high-demand product pages that they are looking to keep a close eye on based on their impressions and traffic data.

Look at the query data for those pages to make sure their content reflects the most up-to-date search intent.

2. Medical and health-related sites are on the rise.

Health and wellness are a must for everyone. Google pays special attention to those sites that suggest us better health facilities and maintain them at a very high level.

As a result of COVID-19, health and wellness sites are experiencing an overall increase in impressions and traffic.

This seems to be mostly due to queries like “coronavirus symptoms.”

On the other hand, many people care less.

There also appears to be an increase in queries about natural remedies such as “antiviral herbs,” “sanitizers,” “face masks,” “antibacterial essential oils,” and “antiviral foods.”

How to respond

People should be guided by the experience of the authorities and trust this type of content, which is more important than ever.

People turn to search engines to answer their medical questions, a responsibility that cannot be taken lightly.

3. Recipe websites seem to be experiencing good traffic

Due to this worsening situation, most of the people prefer home-cooked food. As delivery abroad is banned for the time being. Therefore, recipe websites and YouTube channel have been getting good response for this reason.

This is likely because more people are cooking at home rather than eating out.

This may continue to increase the longer restaurants remain closed or operating at reduced capacity.

This is actually good for your health too. Now you can cook fresh and healthy food yourself.

How to respond

You need to create some standard format to improve the way your recipe appears in search results to handle the increasing demands for recipes. You can also get help from the best SEO company so that they can suggest you better ideas.

Consider posting or promoting recipes that use fewer ingredients and ingredients that are easier to source right now.

4. Travel Website Traffic

Most people, including myself, think that travel websites will face a huge decrease in traffic due to social distancing or travel restrictions.

In fact, these websites also get traffic. Many of us think this is because they cancel, reschedule and get refunds for their reservations.

But the real story is a bit complicated.

This huge traffic is due to cheap flights. Due to the closure, vendors are selling tickets at reduced prices. People book their tickets in advance at a reduced price.

Hotel inquiries appear to be trending downwards, especially at closed venues like Disneyland or San Francisco.

As expected, it seems that cruise-related queries are also trending downwards.

The travel industry is diverse and encompasses flights, hotels, cruises and more.

The specific impact will vary by sector.

How to respond

You can get help from travel SEOs who can assist in this effort by closely monitoring your query data to see where your audience’s demand is shifting and using that to inform PR and support efforts.