Choose a specific problem, but not so that it is completely related to your business, but to the client's problems. The client does not have in-depth knowledge of your profession, service or product, simply, he buys it so that you can solve the problem.
Orient yourself towards him and you can't go wrong, enabling yourself to offer him value he can't find anywhere else.
When we talk about the value of a lead magnet, we're talking about providing more than solving a problem. In digital marketing, value usually represents that type of information or action discovered through in-depth testing and experience.
Examples vary from industry to industry, but implementing them country email list gives a new character to business. Necessarily, it does not have to be some advice for sales, or marketing specifically, but it can be about any segment of the client's business.
In fact, the less the client deals with or takes for granted, the more important it becomes to the client. In other words, if it's a segment of the business that the client usually skips over or does automatically, you can reveal something to him and improve his business, especially if that information can be applied immediately.
To give them something to achieve now
The most important segment, but also what "forces" the client to give you an email address, is that the lead magnet can be used immediately. Even if the magnet is well-made, the content is high-quality, the client has no reason to take it if it does not allow him to achieve something immediately.
Magnets are not the goal of your email marketing cycle, they are just one part of it. Although important, they are there to help you achieve the rest of your intentions and therefore, if the magnet is not precise enough to immediately deserve an address, you need to optimize it.
High value, that is very important to clients
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