Return on investment

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By regularly monitoring this metric, you can make data-driven decisions to improve the elements on your website or landing page that may be hindering conversions, such as form design, calls to action, or page speed.

Google Analytics and most CRM platforms make it easy to track "conversion rates" by measuring the percentage of visitors who complete a defined action.

8.
Return on Investmentmeasures the profitability of your lead generation campaigns by comparing facebook database the revenue generated from leads with the cost of acquiring them.

It is one of the most important metrics to track because it tells you whether your marketing efforts are producing a positive return or whether you are spending more than you are earning.

Tracking ROI is critical to understanding the overall effectiveness of your lead generation strategies.