What is Geomarketing?

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Geomarketing and Franchising: how it influences the choice of location

For franchises , geomarketing is particularly useful because it allows you to analyze the success of existing locations and replicate it in new areas. Starting from the data of a successful location provides crucial information to identify the ideal conditions and estimate the number of sustainable locations in a given area.

A common mistake is to think that a location with a high flow of people is always suitable for any activity. However, geomarketing teaches us that not all flows are the same : a bar, for example, could benefit from a busy street, while a fitness center could need larger spaces and a less crowded area. Thanks chinese overseas british data to this discipline, it is possible to identify the type of flow and the audience that best suits the offer, choosing a truly advantageous location.

Geomarketing is a valid support for those who want to start a new business or expand their business in a strategic way. Using real data and in-depth analysis allows you to eliminate much of the uncertainty related to the choice of location, facilitating the design of a sustainable and profitable business. Relying on geomarketing means transforming numbers into concrete information, reducing risks and maximizing the probability of success by generating increasingly targeted leads .