Inbound marketing definition

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Customer services included returns management, installment payment recovery plans, and money-back guarantees.

If people couldn’t find what they were looking for, Sears quickly provided a request form. Those who had trouble filling out the form were encouraged to send in a simple list of what they needed.

Finally Sears hired writers who had the task of answering all the letters that arrived at the headquarters, the priority was to maintain the relationship. A human marketing that maintains the connection with its customers, listens to their desires and tries to satisfy them.

In short, Sears' strategy was the very first example of inbound philippines email list marketing, implemented when the term had not yet been coined!

This is why we could define the current strategy as digital inbound marketing.

Now that we have seen what inbound marketing is and what it means, if you are looking for a bare definition we could say that:

Inbound marketing is a strategy that helps you grab the attention of potential customers by creating useful and interesting content before they are ready to make a purchase.

This is one of the best and most cost-effective ways to convert people into customers and potential spokespeople for your business.

In practice, it is that marketing strategy based on valuable content, capable of attracting potential customers organically. So without any phone calls at two in the afternoon which, let's face it, does not make your company very likeable.