Choosing your prospecting methods

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There are two ways to prospect (which we recommend combining): mass and personalized prospecting . However, the second option requires action on the part of your potential customers: it is up to them to come to you. This is why you will generally find it easier to start with the first option.

Massive prospecting
An essential strategy, especially when launching your business, its benefits are faster and easier to measure. Here are some techniques that could be included in your prospecting plan!

If you do not yet have the contact details of your prospects:

Social networks and online advertising (including Google Ads / Shopping / My Business): You will have to (have) design visuals or videos and then use the corresponding campaign tools (Facebook Ads for example). This sponsored content links to your site or a landing page with a form. Also consider creating your business profile on Google My Business (presence on Google Maps) if you have a physical store.
Website : Natural and paid referencing as well as the resources available on your site (a blog with guides on prospecting for example).
illustration representing the most famous social networks
Canvassing : Surely the most contact-intensive method, canvassing allows you to present company phone number malaysia your offers directly to individuals and professionals . Concrete example: do you sell ink cartridges? Visit the printing shops in the area! Be sure to read the canvassing regulations carefully beforehand.
drawing of a phone receiving an SMS type message
SMS : Sending a message to a segmented audience is much less intrusive than a call, less expensive as well, and yet more effective since the conversion rate varies from 5 to 30% depending on the sector of activity. At SMSFactor we offer SMS file rental  : send a message to targets defined according to your criteria among more than 30 million French people! Thanks to the link inserted in your SMS, you will guide your prospects directly to your site.
If you already have information about your target:

E-mailing : A great classic, e-mailing requires the collection of addresses in advance and allows you to send a different message to each segment of your audience.
Phoning : Although it allows for a highly personalized interview, this prospecting method requires a lot of effort and is costly for its low ROI. In addition, the intrusion risks spreading a bad brand image.
If you already have a database with the numbers of your potential customers, you can send them a personalized message using our SMS platform . Manage and measure your campaigns independently while benefiting from a customer service available to answer all your questions.


Personalized prospecting methods
Sometimes more difficult to set up, it is better to develop it once your company is financially stable, because its results are not immediate.
The examples below allow you to collect the contact details of your current customers for future marketing campaigns. What does this have to do with prospecting? Thanks to the identification questions you ask your customers, you will better understand your market and deduce the targets for your next prospecting plan. In addition, a brand offering a sponsorship or loyalty program and/or listening to its buyers by setting up surveys, will probably be more recommended by word of mouth (4 to 5 times more effective than paid advertising campaigns).

Loyalty program : When a customer makes a purchase, offer them the opportunity to sign up for your loyalty program. This way, you'll get their number, email, name, gender, and zip code. Their shopping cart will even tell you what types of products they're interested in. Easier to implement in some industries.
Satisfaction survey : Reward participation in a satisfaction survey in which you include identification questions . Case in point: on the back of its receipts, Burger King displays a link to a questionnaire. Once completed, the participant receives a free product on their next order.
drawing of a satisfaction questionnaire representing a form
illustration showing a gift given through a phone screen
Event : Participate in a fair, exhibition or trade show to meet participants whose interests coincide with your offers .
Competition : Advertise on a competition where registration requires creating an account or at least providing personal data . Be careful to offer a 1st prize linked to your offers   (one of your products for example). Supermarkets now give away shopping carts rather than cars because this ensures that the participant is really interested in the brand (and not just this magnificent Renault Alpine).