When someone mentions the word marketing, the first thing that comes to mind is usually a TV commercial or a sponsored article - two strategies that tend to cost a lot. This is why it is often thought that an effective marketing strategy necessarily requires a fairly large budget, but this does not have to be the case.
Marketing is a very broad term and there are a multitude of different methods, many of which serve precisely to help you boost the success of your business with a small budget.
In this blog, we will highlight 5 marketing strategies that don't cost much and are effective for the growth and development of your business.
1. Social media marketing
People's lives today are mostly online, and social networks have become the center of interaction. Namely, more than half of the world's population actively uses social networks on a daily basis, and last year 44.8% of Internet users used these platforms to learn about brands. So, if you want to improve the visibility of your business, you certainly can't go wrong with social media marketing.
This marketing strategy involves two different approaches, one of which is completely free. It involves publishing content on various social networks. This shows that you care about your brand's reputation, as well as interacting with the people who follow your profiles, i.e. potential customers.
Post content that your followers might find interesting and/or useful, such as blogs on your website. Also share good news and updates from your company or industry in general, and break up the monotony by occasionally posting a picture or a short video. It's also a good idea to occasionally create a poll or status that invites followers to a discussion.
Without customers, there is no business, so it is very important to show them that you care about their opinions, needs and questions. And, finally, never ignore the private messages that your followers send you and try to respond to them as soon as possible.
The second approach involves paid advertising, and we'll talk about it in the next item on our list.
2. PPC marketing
One of the most important factors when it comes to the success of your brand is its visibility on web search engines. For this, you need a good SEO optimization strategy , especially when you are aiming to increase organic traffic to your website. However, you can also improve your online visibility through paid traffic, which is most often achieved through PPC marketing .
PPC, or pay-per-click , is one of the most cost-effective strategies lithuania phone number data today. Essentially, it means that your ad is shown to a large number of internet users, and you only pay for clicks on that ad, as the name suggests. Therefore, PPC marketing is a technique that costs little and pays a lot, especially when you consider that it can bring a return on investment of as much as 200% .
You can do PPC advertising through various programs: Google Ads , Facebook Ads, Microsoft Advertising , etc. Google Ads is the most popular method, and the goal is for your website to appear in the form of an ad at the top of Google search results when certain keywords/terms are typed.
google dance class adSource
This way, you can attract the attention of web browser users and increase traffic to your website, which ultimately contributes to, among other things, brand visibility, generating qualified contacts, and increasing sales. You can also achieve all of this by advertising through the Microsoft Advertising program, which is generally more affordable than Google Ads, but in this case you reach a completely new group of potential customers (those using Microsoft Edge, Yahoo, and Xbox).
When it comes to PPC advertising on social networks , the most common method is Facebook Ads, and the main reason is that Facebook is still considered the most popular social network. An advantage worth emphasizing when it comes to Facebook Ads is that its algorithm allows you to determine the target audience based on even the smallest details - behavior, location, languages, contacts, gender, age, etc.
3. E-mail marketing
Despite the multitude of new trends and techniques in marketing, good old email marketing continues to hold its position as a cost-effective and effective strategy for connecting with customers and increasing sales. However, it is still one of the communication channels that is used daily, so there is a high chance that customers will notice you there.
Many businesses underestimate email marketing. They consider it unprofitable because they think the tools required are very expensive and the profit is small or nonexistent. However, there are many affordable tools available today, and research shows that as many as 80% of companies claim that email marketing improves customer retention rates.
To get the most out of email marketing, it’s important to research the tools and choose the one that best suits your business and budget. It’s worth noting that many of them have free versions. These, of course, have some limitations, but they’re a great place to start. By using the free versions, you can test the tools and their features, examine the pros and cons for your business, and build a strategy slowly but surely.
Let's look at two examples of cost-effective email marketing tools:
Sender
Sender is one of the most popular tools for email marketing, or automated email sending. It is used by some of the world's most famous companies and organizations, such as HP, WWF, and PizzaHut. Sender allows you to create interesting newsletters based on available templates, and also offers options for personalizing email content. You can also see data on who opened your email, who clicked on the links within it, and so on.
The free version is limited to 2,500 subscribers and allows you to send up to 15,000 emails per month, while the paid version costs from $11 onwards, depending on the options you want.