Monitoring and analyzing data with the right tools is crucial if you want to lead an effective strategy based on insightful reports.
There are hundreds of marketing tools available, however, some of them will provide you with contradictory data. Since we have experienced many of them, we decided to share the 5 best marketing tools that we use every day here at GRM Digital .
SEMrush
SEMrush is a tool for complete SEO optimization and website analysis that, among other things, allows you to stay up to date with all technical issues related to optimizing your website.
This tool is a must-have for any marketing team serious about ranking on Search Engine Results Pages (SERPs). A SEMrush subscription costs around $100 per month, but considering the sheer number of tools available, it's definitely worth the investment.
The option we consider the most valuable is SEMrush Keyword Position Tracker, which allows you to add and track your keyword rankings on a daily basis. You can also use this tool to compare your rankings for your target keywords with your competitors.
semrush_marketing_alati
From keyword research to technical SEO audits, full domain reviews, backlink audits, help with creating SEO-optimized content, reporting, and competitive research, the free SEMrush subscription , while limited, offers a large number of features that will make your life easier.
Google Analytics
One of the most popular marketing tools that simply cannot morocco phone number data be ignored when it comes to analyzing website data is Google Analytics .
Google Analytics is a free tool that allows for detailed analysis of your website visitors with the aim of shaping strategies for the success of your business.
The ability to report and analyze metrics like the number of unique visits and conversions will help you understand your traffic in detail, including where it came from, how they connected with your content, which marketing tactics drove the most traffic, which device it was accessed from, and much more.
As for SEO optimization, it is not defined as in tools like SEMrush, Moz, or Ahrefs, but it certainly has its place when it comes to discovering the total traffic generated.
google_analytics
Google Analytics is the most cost-effective analytics platform for businesses of all shapes and sizes that track web traffic.
Google Search Console
Google Search Console is a tool that allows you to gain insight into your organic performance, the health of your website, and any errors that require your attention. Every SEO marketer who is concerned with ranking on Google should be familiar with this tool.
From the main dashboard, you get a view of clicks, CTR, and average positions on Google, from where you can further drill down into search queries by page, searches by country, and devices used. Then, with Google Search Console, you can accurately diagnose issues with indexing and rendering your website in search engines.
Google has also created a report dedicated to improving mobile devices, which is especially important now that more than 58% of visits come from mobile devices. With this report, you can identify problems related to the usability of a website on mobile devices, such as text that is too small or content that is wider than the mobile screen.
Screaming frog
Screaming Frog SEO Spider is a web crawling tool that allows you to analyze and audit technical SEO issues. Download this tool for free and crawl 500 URLs, or purchase a license to remove the limitation and access advanced features.
Screaming Frog is especially useful if your website or content management system has thousands of pages to index. This tool makes the whole process easier, without the need for multiple audits and reports.
Unlike other tools, Screaming Frog is desktop-based. From finding broken links and auditing redirects, to analyzing metadata and detecting duplicate content, this powerful tool can be used for sites large and small.
It also allows you to export your results, making it easier to stay informed about SEO recommendations and providing useful strategic insights in the long term.
Microsoft Clarity
Microsoft Clarity is a visual website analytics tool designed to provide better insight into user behavior. This platform offers a range of reports, including heatmaps and session snapshots, that provide insight into how people use specific areas of your website. And yes, it's completely free!
Unlike some competing tools like Crazy Egg and Hotjar , Clarity doesn't impose limits in terms of how many sessions you can record, so we expect this to be a hit with many businesses.