Today I bring you ideas to get potential clients on the Internet . Content marketing is based on getting leads and people interested in your topic, who may be interested in your product when you show it. You will be able to get more visits, as well as get them to leave their contact information and, if possible, buy your service or product.
What is a lead?
Much of the marketing terminology comes from Anglo-Saxon models that we import as is. Lead is one of those concepts that still raises doubts about its meaning or exact translation. In simple language, a lead is:
An anglicism to refer to “potential client”.
A person who has shown interest in some way for a product or service and who agrees to fill out a form.
They usually come to the brand after downloading some content and to download it they voluntarily provide their contact information.
Once they have shown interest and given their contact details, a process is automatically triggered that combines two techniques: lead nurturing and Lead Scoring , which will aim to convert albania telegram lead lead into a client of the brand.
LEAD : a person who shows interest in some way for a product or service and also agrees to complete the form.
Why is it so important to generate leads or potential clients?
One of the most obvious needs of a brand is to have a solid database. Content marketing makes this task much easier, since content is precisely the best currency for obtaining a new contact.
Lead generation has the following advantages:
It allows you to build a database with people who have already shown interest in our product or service.
They are better quality users.
A lead is always the first step towards a sale.
Once you have these potential clients, you can start giving them a score based on the interactions they have with your website and your content. So, a higher score will give you a measure of greater interest in your brand. In Inbound Marketing , this is known as Lead Scoring.
Lead scoring: establish a score for each lead based on the interactions they have had with your website and your content.
Once you have these leads under control, you can “mature” them through a well-structured email marketing strategy . You would then have to create a series of emails with content designed to help these clients progress through your funnel (Lead nurturing).
The greater the number of leads you have been able to generate, the greater the likelihood that you will be able to convert them into customers .
How to classify a Lead in Inbound Marketing and user typologies
It is important to pay attention to the typology of the leads , because the strategy that you will ultimately use to convert them will depend greatly on this classification. In simple words: a person who arrives at your website for the first time and downloads an ebook (cold lead) is not the same as a regular subscriber of your brand who often interacts with your content.
Inbound Marketing offers a very simple classification that uses “temperature” as an indicator.
The way we relate to this user will depend on where they are in the buying cycle . The lead's behavior varies throughout the so-called "funnel ," and your marketing actions must be adjusted throughout the process.