List of subdomains in Semrush Traffic Analytics

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Understanding the user journey is a crucial step in understanding a website's audience. To do this, scroll down the graph.

The following graph shows where users come from and where they go next.

Graph representing the traffic journey in Semrush Traffic Analytics
Further down, the Traffic Journey Details table contains more details about traffic sources and destination sites.

Traffic Journey Details in Semrush Traffic Analytics
Use this information to identify trends.

For example, do a lot of users go to a particular website after visiting your competitor? Why do you think that is?

This site may have useful content that doesn't exist on your japan phone data competitor's site. In this case, consider adding this content to your site. And try to gain (or keep) traffic that way.

Explore Main Pages, Subfolders and Subdomains
First, to see your competitors' most viewed pages, click on the Top Pages tab.

Top Pages tab in Semrush Traffic Analytics
You will get a report with detailed data. Including page views, unique visitors, traffic channels for each page, and various sorting options.

List of top pages in Semrush Traffic Analytics
To find specific pages (those that are promoted on social media organically or with paid ads), filter by traffic channel to bring those pages to the top of the list.

Here is an example: