What is New Media and why is business moving its communications there?

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Any company needs an anti-crisis communications plan — a quick and adequate response to negativity and criticism. Classic strategies that worked for traditional media are outdated, because New Media has special mechanics. Ilya Levinson, CEO of the Monstars communications agency, explains how to organize the work of an anti-crisis team in the new reality.

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New Media are multimedia channels for transmitting and exchanging information, where any user can generate content. They include online media, social networks, blog platforms, video hosting, and podcast hosting platforms. According to Mediascope , 47% of the time Russians spend on the Internet is spent on New Media.

I want to focus on Telegram (coverage of 70% of the croatia telegram population), Zen (66%) and VKontakte (74%). Especially Telegram, because it is the main platform of 2024. Now it has the highest figures for average daily audience.

Over the past two years, after a series of blockages, businesses have dramatically increased their presence on Telegram. It is expected that it will only grow, facilitated by new products and features that are gradually turning the classic messenger into a full-fledged corporate platform for brand interaction with the audience.



Screenshot from the report "Social Media Audience" by Mediascope



Features of working with Telegram for an anti-crisis specialist
Let's figure out how an anti-crisis specialist can work with Telegram channels.