Let's take a closer look at the four types of search intent

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Your intent-specific content will send a stronger signal to belize phone data Google about the concept and purpose of that page. This, in turn, helps Google match what you offer with what specific users are looking for.


1 – Informational: The searcher is looking for information. They may need to answer a simple question, such as “How many grains of sand are there on all the beaches in the world? ” Or, they may be looking for a more detailed explanation to a question such as “ How do I ask for a raise ?” While it’s helpful to think of informational search queries as questions, they aren’t always phrased as such. Other examples include: “ Directions to Rome Termini .”

2 – Navigation: Someone already knows where they want to go, but maybe they’re not sure of the exact URL, or they think it’s faster and easier to have Google return the link rather than typing the URL into the address bar. Some examples: “ Mediaworld ” “ Zara ” “ Gucci ” “ Givenchy ”.

3 – Transactional: The searcher wants to buy something. They know what they want to buy and are looking for the best place to buy it. Examples of transactional queries: “ smart desk at the best price ” “ buy iphone ” “ discount phone headphones ” “ cheap bluetooth headphones ”

4 – Commercial Inquiry : This searcher is in the research phase before making a final purchase decision. They are still weighing their options and are looking for reviews, summaries, and comparisons to guide them in the right direction. Some examples of commercial inquiry searches: “ best desk chair ,” “ Zara vs H&M ,” “Best restaurant Milan.” The last example is a local search . It is common for local searches to have commercial inquiry intent, such as “coffee near me” or “real estate agent Rome.” Now that you have a solid understanding of the types of search intent, let’s look at how to interpret intent.

How to interpret search intent.
Many times, the wording of a query indicates the intent behind it, which can help us look at them in aggregate. For example, the intent of someone who Googles “ buy iPhone ” is clearly to buy an iPhone (a transactional query).

Someone who searches for “ how to make sourdough starter ” is obviously looking for instructions on how to make something (an informational question).