In Yandex geoservices: Maps, Metro, Navigator, Yandex.PRO – geomedia advertising is shown. Various advertising formats are available in them, such as: priority placement, banners, billboards, pins, recommendations on the route. In this article, we tell you about all the placements in detail.
Who needs to promote in Yandex Maps
Such advertising is needed by those companies that want to vnpay database bring customers not to the site, but to a physical point. For example:
a business that offers services provided not at home, but in a specialized facility, such as dentistry, cosmetology, medicine;
chain stores with sales areas;
a large business working to increase brand awareness.
Popular categories of goods and services:
clothing, footwear and accessories;
prepared food;
food products;
salon;
nail service;
car service;
equipment repair;
flower delivery.
What can you use geo-media advertising reach for?
An advertising campaign in geo-services can be an effective way to inform potential customers about yourself if your business has a local point. You can:
issue a personal offer;
inform about promotions;
stand out from the competition;
work out problem areas that prevent sales success;
promote new local points of sale.
What advertising formats are available on Yandex.Maps?
Priority placement on Yandex Maps
This business format looks like a green arrow, which gives them priority ranking in search results on maps and other geo-services. Such companies have an extended card with additional functionality: several photos in the header, a showcase of goods and services with images, sections of promotions and special offers, a news block, as well as buttons for quick action (go to the site, call, sign up).
What is it used for:
increase in impressions in Maps, Metro, Navigator;
enter the top organization by address in geoservices.
Branded Priority Placement
It has the same functionality as the previous version. But there is a difference, the brand logo is displayed in all services and device types.
What is it used for:
increasing brand awareness.
Banner in Geoservices
This format is a pop-up banner measuring 300 by 250 pixels that appears at the bottom of the mobile device screen in the Navigator when the car is stopped: in parking lots, gas stations or in traffic jams. When you click on the banner, a card opens with detailed information where you can call, go to a website page or build a route.
What is it used for:
increasing brand awareness;
offer your product to motorists;
expanding the reach of a solvent audience.